In addition to producing a range of solid protein bars that feature whey powder as a powerful main ingredient, PowerBar is now introducing 'Clean Whey Protein Drinks' that can be consumed in a liquid format.
These low-calorie beverages in Berry Pomegranate and Fruit Punch flavors offer 15 grams of whey protein, a non-dairy base of filtered water and zero sugar content. In place of using an artificial sweetener for flavor, PowerBar uses stevia extract to provide a hint of natural, healthy sweetness.
Protein-packed foods and beverages of this nature are no longer strictly popular among consumers who follow strict fitness routines. Now that many consumers perceive that they are deficient in protein, they are looking for easy ways to supplement their intake on the go.
Key Themes Behind This Trend
- Clean Protein Drinks
- There is a growing demand for low-calorie, high-protein drinks made from natural, non-dairy ingredients.
- Non-sugar Sweeteners
- Consumers are looking for clean protein drinks with natural, healthy sweetness provided by ingredients like stevia extract.
- Convenient Protein Supplements
- Consumers are seeking easy-to-consume protein supplements like protein drinks to supplement their protein intake on the go.
Where This Applies
- Beverage Industry
- The beverage industry can capitalize on the growing demand for clean, convenient protein drinks that use natural non-dairy ingredients.
- Fitness Industry
- The fitness industry can take advantage of the trend toward convenient protein supplementation by offering protein drinks as a quick and easy post-workout option.
- Health Food Industry
- The health food industry can tap into the trend for clean, non-sugar sweeteners by using natural sweeteners like stevia extract in their protein drinks.
