Creative contemporary buildings fill partial voids in historical sites
Implications - Tearing down a historical building is a grave task, but it's impossible to ignore the value of the real estate that those buildings sit upon. Architects and designers cleverly solve the dilemma by inserting contemporary elements into old structures, maintaining historical sites while simultaneously adding and accessing value. This appeals to the desire for vintage charm, while providing the convenience and effectiveness of the modern age.
Workshop Question - Similar to nostalgia, how can your brand embrace a vintage characteristic to appeal to the modern consumer?