Smart Vehicle-Enabling Devices

The 'Samsung Connect' Auto Turns Outdated Cars into High Tech Rides

Brands like Tesla have spurred the development of smart technology in at least one model of virtually every car manufacturer's stable, but the Samsung Connect auto device is a way to retrofit even decades-old vehicles with smart tech. The Zippo-sized device plugs into the OBD II diagnostic port of any vehicle and connects to an app to give drivers detailed reports on their cars.

The OBD II diagnostic port is a feature that has come standard on cars for decades, so the Samsung Connect auto casts a wide net when it comes to smartening up vehicles. The device connects via Bluetooth to a smartphone and communicates through the Connect auto app. With the app, the little device can create a Wi-Fi hotspot, check for traffic and map routes, and keep tabs on engine performance.

Smart Vehicle Technology
Opportunity for companies to retrofit outdated cars with smart tech through devices like the Samsung Connect auto.
OBD II Diagnostic Port
Potential for innovation in products that utilize the OBD II diagnostic port, expanding its functionality beyond basic diagnostics.
Mobile App Integration
Growing demand for mobile apps that connect to vehicles and provide detailed reports, navigation, and performance monitoring.

Industries Being Reshaped

Automotive
Opportunity for automotive companies to offer retrofitting services or develop their own smart devices to upgrade old vehicles.
Iot (internet of Things)
Emerging market for IoT devices that connect to vehicles, leveraging the OBD II diagnostic port for various applications.
Mobile Application Development
Increased demand for mobile app developers to create apps that integrate with vehicles for enhanced functionality and convenience.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 46%
Freshness 8%