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Curated Layover

Airports aim to alleviate a key pain point of travel

Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
132,680 Total Clicks
Jul 15 - Jul 17
Mild
WorldTravel
Featured Examples
Airport Layover Sleep Pods - The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal
SCORE 7.5
Warm 5,060 Clicks Pub: Oct 4, 16
Airport Layover Sleep Pods
The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal
Trying to get some shuteye in the airport is no easy task, so the ‘aDream’ sleep pods are designed as a revolutionary way to let travelers partake in a little bit of rest. Designed by... [More]
Layover Activity Apps - This App Suggests Fun Activities Available During Airport Layovers
SCORE 3.8
Mild 891 Clicks Pub: Jul 21, 15
Layover Activity Apps
This App Suggests Fun Activities Available During Airport Layovers
‘FlyStay’ is a new travel app that helps you make the most of lengthy airport layovers. Most travelers know that airport layovers are not only inconvenient, but they can also be... [More]
AR Travel Distractions - 'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
SCORE 4.9
Average 444 Clicks Pub: Jul 22, 17
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
For today’s kids, ‘I Spy’ and ‘Geography’ aren’t good enough travel distractions when there’s an entire universe of smartphone games out there. That’s... [More]
Accompanied Layover Vacations - This Promotion Allows Icelandair Passengers to Book a Personal Guide
SCORE 3.5
Mild 148 Clicks Pub: Feb 8, 16
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
A brand new promotion allows Icelandair passengers to book a personal tour guide to show them around the country. While Icelandair already offers a week-long stopover in the country for no extra... [More]
Free Tourist Flight Stopovers - Air Canada Now Allows Flyers to Have a Free Layover in Toronto
SCORE 2.1
Untested 133 Clicks Pub: Sep 30, 15
Free Tourist Flight Stopovers
Air Canada Now Allows Flyers to Have a Free Layover in Toronto
Air Canada is following in the footsteps of Icelandair by offering a newly designed program that gives international flyers the opportunity to enjoy free flight stopovers in the city of Toronto. The... [More]
Adventurous Layover Apps - The Layover with a Local App Connects Passengers with a Local Tour Guide
SCORE 2.9
Mild 175 Clicks Pub: Feb 25, 16
Adventurous Layover Apps
The Layover with a Local App Connects Passengers with a Local Tour Guide
In a collaborative effort between KLM and creative agency ‘ACHTUNG!’ the ‘Layover with a Local’ app connects passengers stuck in Amsterdam with a personal tour guide. The... [More]
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