Airports aim to alleviate a key pain point of travel
Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care.
Workshop Question — What areas of your business do consumers find the most frustrating? How could you leverage curation and experiential elements to change that?