Category
World
Layered Getaways
3.5
Trend score
Trend
What is the Curated Layover trend?
Curated Layover: Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care.
Trend themes
Themes within the Curated Layover trend
Three behaviours holding the trend together01
Curated Layovers
Develop successful curated layover experiences for inexperienced passengers.
02
Layover Activities
Provide options with easy-to-use applications to ensure unique layover activities with a suitable waiting time.
03
Personalized Tour Guides
Provide comprehensive and attentive service options with personal guides to highlight all a city has to offer.
Industry implications
What the Curated Layover trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Revamp the travel industry to enhance customer experience and enjoyment.
For
Hospitality
Improve hospitality experience by providing options for entertainment and guest’s general wellbeing.
For
Technology
Develop advanced interactive applications and augmented reality games/apps that entertain children and adults.
Workshop question
What areas of your business do consumers find the most frustrating? How could you leverage curation and experiential elements to change that?
Trend signals
Trend signals for Curated Layover
Trend score 3.5 out of 10, from popularity 59%, activity 39%, freshness 8%.
Popularity59%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Curated Layover trend
6 featured examples from Jul 21, 2015 to Jul 22, 2017CategoryArt & Design
Airport Layover Sleep Pods
The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal
The airport hospitality industry can implement these sleep pods as a way to improve their customer experience.
CategoryTech
Layover Activity Apps
This App Suggests Fun Activities Available During Airport Layovers
Disruptive innovation opportunity: Innovate within the travel and tourism industry by developing apps and technologies that enhance the layover experience, making it more enjoyabl…
CategoryTech
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids.
CategoryMarketing
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
Airlines can offer unique services and experiences, such as personalized travel guides and layover excursions, to attract customers and differentiate themselves from competitors.
CategoryWorld
Free Tourist Flight Stopovers
Air Canada Now Allows Flyers to Have a Free Layover in Toronto
Airlines can offer free stopovers and partner with local tourism agencies to increase revenue and customer satisfaction while promoting tourism in different cities.
CategoryTech
Adventurous Layover Apps
The Layover with a Local App Connects Passengers with a Local Tour Guide
Opportunity for airlines to differentiate themselves by offering layover passengers unique experiences through collaboration with local tour guides.
