To promote its featured family-friendly JetBlue Vacations, JetBlue set up a tiny travel agency called 'Little Tickets' and invited kids to do all the planning for a fun getaway.
As part of the stunt, JetBlue invited 10 real kids to the store and gave them the power to plan and pay for a fun-filled family-friendly vacation with Little Tickets. While some kids picked Albany, New York as their must-see destination, others opted for the Barbados for the exciting possibility of going hunting for pirate's treasure.
The small-scale Little Tickets shop featured an entirely kid-sized environment, which was meant to illustrate the control given to kids to treat their families to a special getaway. As JetBlue notes: "Today’s families are busier than ever, and no one knows how hard parents work more than their kids. That’s why we offered vacations at prices kids could afford."