Located within Toronto's Air Canada Center arena, the Sher Club is a recently revealed project from Canadian rapper and entertainer Drake. The members only club was designed by Ferris Rafauli Design and was named by Drake for his late grandparents, Rueben and Evelyn Sher.
Announced via Instagram, the Sher Club is available for visit to anyone lucky enough to score a membership and of course, by private invitation. The Sher Club is a joint venture between Drake, the Air Canada Center, Maple Leaf Sports Entertainment and designer Ferris Rafauli.
The exclusive club appears to be an intimate space within the ACC that is covered in red velvet, appearing more like a Vegas lounge than a stadium's third floor.
What Makes This Trend Stand Out
- Rapper-founded Members Clubs
- Opportunity for musicians and entertainers to create exclusive membership clubs, providing unique experiences for their fans and generating additional revenue streams.
- Private Invitation-only Clubs
- Creating a sense of exclusivity and luxury by offering membership opportunities through private invitations, allowing for curated experiences for a select clientele.
- Intimate Spaces Within Venues
- Designing intimate and luxurious spaces within large venues, providing a more personalized experience for members and guests.
Sectors Adopting This
- Hospitality
- Creating exclusive members-only clubs within venues, offering unique experiences for VIP guests and increasing venue revenue.
- Entertainment
- Musicians and entertainers venturing into the creation of members clubs, providing fans with exclusive access and premium experiences, while diversifying revenue streams.
- Interior Design
- Designing intimate and luxurious spaces within large venues, catering to the demand for exclusive and immersive experiences.
