Holt Renfrew continues to grow its brand and has now entered the television business. The luxury department store is collaborating with Air Canada to add an in-flight channel to its enRoute catalog.
All the programs on the channel will be Holt Renfrew-produced and will be series of documentaries that outline the store's newest endeavors. The channel will be comprised of 20 documentaries that give viewers a behind-the-scenes look at some of the luxury retailer's iconic events, including the set up of its Christmas windows.
Essentially, the camera is brought along to fashion shows, trips to studios and will feature up and coming designers. In a rather brilliant marketing tool, Holt Renfrew will use these films to introduce viewers to the fall edition of Holts Magazine, as well as a detailed look into the new Holt Renfrew Men's Store.
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