KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers

 - Oct 16, 2014
References: youtube & prexamples
The KLM Happy to Help campaign is a five-day initiative that involves social media, the company's customer service team and any traveler in need of aid, no matter if they are flying with KLM or not.

The "help" comes in the form of videos, tips and reminders sent out to specific travelers, providing help and guidance to people on their honeymoon or match up a teen with her favorite musical artist during a layover. The #HappytoHelp campaign is an example of customer service that goes well above and beyond, especially since it reaches out to people who may have never even flown with KLM. The campaign is still ongoing, but KLM is documenting its most helpful interactions with a video playlist on YouTube.