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HUGE Brand Condoms: The Male Answer to the Push-Up Bra

— May 23, 2006 — Naughty
Finally, a company that understands, responsibility doesn't have to be boring! I am talking about HUGE Brand Condoms.

Everyone knows (or should know) that using a condom is one of the safest options available when faced with a sexual health decision. Aside from the increased protection against sexually transmitted disease and unwanted pregnancy, HUGE Brand condoms offer something more. The clever twist to this edgy new brand is that the condoms are actually standard size; it's the packages that are larger. In fact, one of the company's tongue-in-cheek slogans is, "The condom with the slightly larger package."

HUGE Brand has also changed the way we purchase condoms. Gone are the days of buying the typical 3, 12 and 36 packs. HUGE Brand offers a selection based on the length of your............ummmm............layover. You can now choose between The Nightcap (3-pack), The Weekender (12-pack), or The Extended Stay (36-pack).

The company's philosophy is to bring fun to safe sex. By combining a bit of humor with a quality product, the company hopes to make the subject of condom use and safe sex more approachable. So, have fun, wear out your welcome (wink) and stay protected.

Huge Brand condoms are available through hugebrand.comâ„¢, drugstore.com â„¢, Amazon.comâ„¢ and select stores throughout the United States.
Trend Themes
1. Edgy Packaging - Opportunity for companies to create products with humorous and unconventional packaging to add a fun element to everyday items such as condoms.
2. Personalized Selection - Opportunity for companies to offer options for consumers to customize their purchase based on specific needs or preferences, like the length of their layover in the case of condoms.
3. Approachable Safe Sex - Opportunity for businesses to tackle the topic of safe sex in a more lighthearted and humorous way to make it less intimidating for consumers.
Industry Implications
1. Contraceptives - Disruptive innovation opportunity: Creating contraceptives with unique packaging and options for personalized selection to make the experience more fun and approachable.
2. E-commerce - Disruptive innovation opportunity: Offering personalized selection options and edgy packaging for a variety of products, not limited to condoms, to differentiate from competitors and appeal to consumers.
3. Retail - Disruptive innovation opportunity: Introducing products with unconventional packaging and approachable messaging to make safe sex discussions easier and more engaging for consumers.
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