With fall in full swing, many brands and creatives are coming up with pumpkin spice-inspired ideas -- playing on a variation of the latte that becomes so popular during this time of year. One name that's recently done so is Saucony Originals, an American athletic footwear manufacturer.
In order to make the pumpkin spice-inspired theme especially clear, the company lensed a series of images to promote it, which portray the fall-ready sneakers on a bed of coffee beans, next to a cup that's topped with whipped cream with flavored drizzle finishing it off, as well as bundles of cinnamon sticks. The colorway of the sneakers are reflective of all of this, with a burnt-orange suede making up the majority of the upper, in addition to a white toe and deep orange laces and branding.
Key Themes Behind This Trend
- Pumpkin Spice-inspired Branding
- Brands are incorporating pumpkin spice-inspired themes into their products and marketing, capitalizing on the seasonal popularity of the flavor.
- Fall-themed Advertising
- Creatives are developing autumn-inspired visuals to promote their products, evoking the cozy and nostalgic sentiments associated with the season.
- Seasonal Colorway Design
- Brands are designing products with color palettes that reflect the hues and characteristics of the fall season, creating a cohesive and visually appealing theme.
Where This Applies
- Athletic Footwear Manufacturing
- The athletic footwear industry can explore the opportunity to create themed designs that resonate with consumers during specific seasons for increased marketing appeal.
- Food and Beverage
- Businesses in the food and beverage industry can develop pumpkin spice-inspired products and promotions to cater to the seasonal consumer demand for fall flavors.
- Photography and Advertising
- Photographers and advertisers can tap into the growing trend of fall-themed visuals and utilize them to enhance product promotion, creating a cohesive and engaging narrative.
