To help increase the appearance of a fuller eyebrow, Benefit Cosmetics has put together a brow gel infused with microfibres that cling to each individual hair providing lift and the illusion of thicker hair. The product is ideal for consumers looking to have fuller brows without having to invest the time in fully growing them out.
The Gimme Brow gel is a taming, tinted and grooming product all in one, providing a quick application that lasts all day. The product is available in three different hues and contains a special blend of microfibres that increase thickness instantly. The gel is dispensed using a thin, tapered bristle wand that catches every hair to run the product evenly through, while simultaneously grooming the brows. The gel also holds the hair in place for a more stylized look.
Key Themes Behind This Trend
- Volumizing Brow Gels
- Opportunity for cosmetic companies to develop innovative brow gel products that add thickness and volume to eyebrows.
- Microfiber Infused Cosmetics
- Potential for beauty brands to incorporate microfibers into other cosmetic products to create the illusion of fuller, thicker hair.
- All-in-one Beauty Products
- Demand for multi-purpose beauty products that offer convenience and time-saving benefits, like the Gimme Brow gel that combines taming, tinting, and grooming in one.
Where This Applies
- Cosmetics Industry
- Disruptive innovation opportunities in developing new and improved brow gel formulas and packaging designs.
- Beauty and Personal Care Industry
- Opportunity for brands to expand their product lines with microfiber-infused cosmetics, targeting consumers looking for instant hair thickness and volume.
- Consumer Goods Industry
- Opportunity to tap into the market of all-in-one beauty products that offer convenience and meet the demands of time-conscious consumers.
