Brow Lamination Sticks

The Maybelline Tattoo Brow Lift Stick is a Salon Alternative

With one appointment, brow lamination instantly creates the look of full and fluffy brows with results that last for weeks and now, the benefits of this service inspired the Maybelline Tattoo Brow Lift Stick. This new addition to the beauty brand's range of Tattoo Brow products takes the form of a wider crayon for enhancing fullness and creating the look of sculpted brows, plus a boost of color and thickness.

With a shaper to lift and sculpt, the stick product creates fade-resistant, smudge-resistant results. The brow lamination-inspired product leaves behind a naturally tinted finish in four flattering shades.

To remove the salon-free brow product, Maybelline recommends applying a formula like the Expert Eyes 100% Oil-Free Eye Makeup Remover.

Brow Lamination-inspired Beauty Products
There is a trend for beauty brands to create products inspired by brow lamination, like Maybelline's Tattoo Brow Lift Stick.
Salon Alternatives
The Maybelline Tattoo Brow Lift Stick serves as a salon-free alternative for those who want the benefits of brow lamination without the cost of visiting a salon.
Enhancing Fullness and Creating Sculpted Brows
A trend in the beauty industry is for products, like the Maybelline Tattoo Brow Lift Stick, to focus on enhancing fullness and sculpting brows for a more defined look.

Sectors Adopting This

Beauty
There is an opportunity for beauty brands to create innovative products inspired by salon treatments, like brow lamination, that can be used at home.
Cosmetics
The cosmetics industry can benefit from creating salon-free alternatives for popular beauty treatments, like the Maybelline Tattoo Brow Lift Stick.
Eye Makeup Removers
With the rise of long-lasting, smudge-resistant brow products, there is an opportunity for eye makeup remover brands to create products specifically for removing these types of products.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 68%
Freshness 12%

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