The fluffy brow is the beauty trademark of the '20s and the Brow SculptSoap by PaintLab is the newest innovation helping consumers attain this look. Brow SculptSoap is a creamy, soap-like brow gel that helps to visibly thicken, shape and groom your brows into place. The water-resistant formula contains oils from Rizinus Communis (Castor) Seed and Jojoba Seed that help smooth out the brow hairs to ensure a professional finish.
Each brush-on strand is made with electrostatically charged keratin proteins that bind to each individual hair, holding them in place. Brow Sculpt Pomade helps you fill in sparse areas of your brows with a little tint along with hold. To use the Brow SculptSoap, apply it directly to the brow hairs in short, upward strokes using the spoolie to fluff and shape brows into place.
Image Credit: PaintLab
What's Driving This Trend
- Fluffy Brow Trend
- Opportunity for developing and marketing products that help consumers achieve fluffy eyebrows, such as the Brow SculptSoap by PaintLab.
- Creamy Brow Gel Trend
- Opportunity for creating innovative brow gels, such as the Brow SculptSoap that contain water-resistant formula and oils from Rizinus Communis and Jojoba Seed.
- Electrostatically Charged Keratin Proteins Trend
- Opportunity for using electrostatically charged keratin proteins to bind to individual eyebrow hairs for holding them in place, similar to the Brow Sculpt Pomade.
Who This Affects Most
- Beauty Industry
- Opportunity for developing more products that can help individuals maintain trendy eyebrows, like the Brow SculptSoap by PaintLab
- Cosmetics Industry
- Opportunity for developing innovative brow gels that are water-resistant and contain oils from Rizinus Communis and Jojoba Seed, similar to the Brow SculptSoap.
- Hair Care Industry
- Opportunity for using electrostatically charged keratin proteins for developing hair products that bind to individual hairs, like the Brow Sculpt Pomade for eyebrows.
