Automated rides drive increasing demand for in-car diversions
Implications - As the auto industry looks forward towards the integration of fully automated, self-driving vehicles into consumer lifestyles, tech and car companies are beginning to search for solutions to keep would-be drivers entertained during their hands-off commute. Shifts towards the prioritization of in-auto entertainment, gamification and social connectivity opens up new opportunities for tech brands to creatively engage consumers who will no longer have to focus on safety and navigation.
Workshop Question - How can your brand incorporate social gamification to increase consumer engagement?
Trend Themes
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In-car Entertainment — As self-driving cars gain in momentum, companies are exploring new ways to entertain passengers and give them a more connected and personalized experience.
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Office on Wheels — With the advent of autonomous vehicles, mobile offices could emerge with features for working, productivity, and comfort.
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Dual-os Stereo — Touch screen a/v systems with mobile device integration offer new, intuitive ways of accessing and controlling media in vehicles.
Industry Implications
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Automotive — Innovations in in-car driving experiences and autonomous vehicles will continue to change how consumers interact with vehicles and expect technology to enhance and enable their driving experience.
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Entertainment Technology — Content providers and technology companies are developing new entertainment platforms, services, and distribution channels uniquely designed for in-car experiences.
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Internet of Things (iot) — Internet of Things (IoT) technologies are playing a crucial role in the evolution of the connected car by allowing for real-time, granular data collection and analysis, enabling better and more personalized experiences.
