Category
Autos
Racing Homage
Trend cluster
Category
Stimulating
Driverless
Automated rides drive increasing demand for in-car diversions.
2.9
Trend score
Trend
What is the Stimulating Driverless trend?
Stimulating Driverless: As the auto industry looks forward towards the integration of fully automated, self-driving vehicles into consumer lifestyles, tech and car companies are beginning to search for solutions to keep would-be drivers entertained during their hands-off commute. Shifts towards the prioritization of in-auto entertainment, gamification and social connectivity opens up new opportunities for tech brands to creatively engage consumers who will no longer have to focus on safety and navigation.
Trend themes
Themes within the Stimulating Driverless trend
Three behaviours holding the trend together01
In-Car Entertainment
As self-driving cars gain in momentum, companies are exploring new ways to entertain passengers and give them a more connected and personalized experience.
02
Office on Wheels
With the advent of autonomous vehicles, mobile offices could emerge with features for working, productivity, and comfort.
03
Dual-OS Stereo
Touch screen a/v systems with mobile device integration offer new, intuitive ways of accessing and controlling media in vehicles.
Industry implications
What the Stimulating Driverless trend means for industry
Where the trend changes the playbookFor
Automotive
Innovations in in-car driving experiences and autonomous vehicles will continue to change how consumers interact with vehicles and expect technology to enhance and enable their driving experience.
For
Entertainment Technology
Content providers and technology companies are developing new entertainment platforms, services, and distribution channels uniquely designed for in-car experiences.
For
Internet of Things (IoT)
Internet of Things (IoT) technologies are playing a crucial role in the evolution of the connected car by allowing for real-time, granular data collection and analysis, enabling better and more personalized experiences.
Workshop question
How can your brand incorporate social gamification to increase consumer engagement?
Trend signals
Trend signals for Stimulating Driverless
Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 8%.
Popularity36%
Activity42%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stimulating Driverless trend
7 featured examples from Feb 23, 2016 to Mar 1, 2017CategoryAutos
DIY In-Car Touchscreen PCs
The 'Carputer' Car Entertainment System Packs Computer Functionality
The automotive industry can leverage the 'Carputer' trend to develop customizable in-car entertainment systems that offer advanced features and seamless integration with smart tec…
CategoryAutos
Massive Rear Seat Touchscreens
The Porsche Panamera Executive Comes with Huge Rear Seat Tablets
The luxury automotive industry can implement the use of advanced technology and entertainment systems in their vehicles to cater to high-end consumers who prioritize comfort.
CategoryAutos
Office-Equipped Vehicles
This Bus Office Lets Commuters Start Working On Their Way to Work
Exploring opportunities to incorporate office-equipped vehicles into existing transportation services or develop specialized services for professionals.
CategoryAutos
In-Car TV Streaming
The New Ford In-Car Entertainment System Options are Ready for Long Trips
Automotive industry can incorporate in-car entertainment systems to enhance customer experience and differentiate their vehicles.
CategoryAutos
Dual-OS Vehicle Stereos
The Pioneer AVH-X8890BT Touch Screen Stereo Offers Connected Entertainment
The automotive industry can benefit from dual-OS vehicle stereos as a disruptive innovation that enhances the in-car entertainment experience and improves driver safety.
CategoryAutos
In-Car Video Streaming
The Cadillac CT6 and Escalade SUV Offer Streaming Video for Passengers
In-car streaming systems like those found in the Cadillac CT6 and Escalade SUV are disrupting the automotive industry by providing a new level of entertainment and connectivity fo…
CategoryAutos
Automobile Music-Streaming Services
Volvo Drivers Can Use Spotify Connect For In-Car Music Streams
The automotive industry can utilize integrated music-streaming services to enhance the driving experience for customers.
