Massive Rear Seat Touchscreens

The Porsche Panamera Executive Comes with Huge Rear Seat Tablets

Though the new Porsche Panamera Executive option is certainly a high performing vehicle, the car is geared toward consumers who aren't likely to spend much time actually driving. The ultra-luxury sedan is geared toward the chauffeur-driven elite, meaning that the comfort and entertainment in the vehicle takes precedent over the performance specs.

Most notable among the entertainment features in the Porsche Panamera Executive are its rear-seat displays. Far beyond standard small screens, the vehicle's displays are massive, 10.1 inch high definition screens that can play media from a 32 gigabyte memory card, a micro SD slot, or a micro USB interface. Further, these displays are touchscreen-enabled, allowing passengers to control the radio, media, and navigation system and to access the vehicle's functions.

Rear Seat Touchscreens
Companies can focus on developing improved and larger touchscreen displays for rear seat entertainment in luxury vehicles.
Chauffeur-driven Cars
Businesses can cater to the elite who prefer using the services of a chauffeur by offering additional features such as entertainment screens.
In-vehicle Entertainment Systems
There is an opportunity to develop and enhance rear seat entertainment systems that allow passengers to have access to a range of media and vehicle functions.

Industries Being Reshaped

Luxury Automotive
The luxury automotive industry can implement the use of advanced technology and entertainment systems in their vehicles to cater to high-end consumers who prioritize comfort.
Transportation Services
Companies that provide transportation services to affluent clients can invest in high-end cars with sophisticated entertainment features.
Technology
The technology industry can focus on developing advanced and interactive touchscreen displays for use in the automotive industry.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 55%
Freshness 8%

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