Brands harness popular artists' aesthetics for packaging and marketing
Implications - Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers.
Workshop Question - How could your brand better leverage design in marketing to curate your reputation with consumers?
Trend Themes
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Art-inspired Branding — Brands are co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing to add depth to their products and establish a sophisticated reputation among consumers.
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Artistic Product Design — Designers are drawing inspiration from modernism, art, and iconic artists to create geometric statement tees and jewelry pieces that are wearable and surprisingly artisanal and artistic.
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Artificial Intelligence Editing — Photo editing platforms and mobile applications such as Prisma app are utilizing artificial intelligence to scan art and apply filters inspired by famed artists to photos, adding a much more colorful and artistic element to images.
Industry Implications
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Beverage Industry — Branding and labeling inspired by artistic works can add depth to a product's identity and attract consumers who are also interested in art and design.
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Fashion and Apparel Industry — Drawing inspiration from art and artists can inspire designers to create more avant-garde garments that have a broader appeal among consumers.
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Technology Industry — Artificial intelligence and machine learning algorithms are providing designers and artists with new tools to create exciting, dynamic products and designs.
6 Featured, 53 Examples:
340,592 Total Clicks
Date Range:
Apr 15 — Nov 16
Trending:
Hot
Consumer Insight Topics:
