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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,444 more

High-Brow Hybrid

Brands harness popular artists' aesthetics for packaging and marketing

Implications - Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers.
Workshop Question - How could your brand better leverage design in marketing to curate your reputation with consumers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
277,030 Total Clicks
Date Range:
Apr 15 — Nov 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Sporty Art History Tees
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
This clever Picasso Bulls tee by Toronto-based Just Visiting is a playful way to showcase your combined art history and sports knowledge. The white tee features a reinterpretation of the Chicago... MORE
Expressive Artist Accessories
Expressive Artist Accessories
This Hand-Illustrated Jewelry Piece Celebrates Frida Kalho
This hand-illustrated jewelry piece celebrates the colorful persona and work of artist Frida Kalho. Known for her vibrant visual aesthetic and signature unibrow with braids, the artist is... MORE
Artistic Camera Filters
Artistic Camera Filters
The Prisma App Converts Images Into Dynamic Famous Paintings
Prisma is a dynamic photo editing platform filled with camera filters designed to transform photos into artistic renderings inspired by famed paintings. The filter provides a much more colorful... MORE
Artist-Themed Vodka Branding
Artist-Themed Vodka Branding
This Fruity Vodka Collection's Branding Was Inspired by Van Gogh
This range of fruity vodkas was branded by ‘Spring Design Partners’ and takes its physical inspiration from its name. Called ‘Van Gogh Vodka,’ the alcoholic beverages come... MORE
Bold Modernism Menswear
Bold Modernism Menswear
Edward Cuming's Collection Blends Primary Colors and Sculptural Forms
Edward Cuming’s ‘Color Me In’ collection draws inspiration from Modernism and its artistic roots. Made famous by greats like Piet Mondrian and Ludwig Mies van der Rohe, the... MORE
Urban Planning Furniture Collections
Urban Planning Furniture Collections
'Objects of Devotion' Pays Homage to Le Corbusier
‘Object of Devotion,’ a furniture collection from London-based design studio Doshi Levien, pays tribute to one of the titans of modern architecture: Le Corbusier. Specifically, Objects... MORE

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