Category
Fashion
Scaled Restraint
Trend cluster
Category
High-Brow
Hybrid
Brands harness popular artists' aesthetics for packaging and marketing.
5.2
Trend score
Trend
What is the High-Brow Hybrid trend?
High-Brow Hybrid: Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers.
Trend themes
Themes within the High-Brow Hybrid trend
Three behaviours holding the trend together01
Art-Inspired Branding
Brands are co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing to add depth to their products and establish a sophisticated reputation among consumers.
02
Artistic Product Design
Designers are drawing inspiration from modernism, art, and iconic artists to create geometric statement tees and jewelry pieces that are wearable and surprisingly artisanal and artistic.
03
Artificial Intelligence Editing
Photo editing platforms and mobile applications such as Prisma app are utilizing artificial intelligence to scan art and apply filters inspired by famed artists to photos, adding a much more colorful and artistic element to images.
Industry implications
What the High-Brow Hybrid trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Branding and labeling inspired by artistic works can add depth to a product's identity and attract consumers who are also interested in art and design.
For
Fashion and Apparel Industry
Drawing inspiration from art and artists can inspire designers to create more avant-garde garments that have a broader appeal among consumers.
For
Technology Industry
Artificial intelligence and machine learning algorithms are providing designers and artists with new tools to create exciting, dynamic products and designs.
Workshop question
How could your brand better leverage design in marketing to curate your reputation with consumers?
Trend signals
Trend signals for High-Brow Hybrid
Trend score 5.2 out of 10, from popularity 66%, activity 82%, freshness 8%.
Popularity66%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the High-Brow Hybrid trend
6 featured examples from Apr 30, 2015 to Nov 18, 2016CategoryFashion
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
Fashion brands can explore the art and design themes in their future collections.
CategoryTech
Artistic Camera Filters
The Prisma App Converts Images Into Dynamic Famous Paintings
The use of artistic camera filters is becoming increasingly popular as content creators and businesses aim to make their social media feeds more eye-catching.
CategoryFashion
Expressive Artist Accessories
This Hand-Illustrated Jewelry Piece Celebrates Frida Kalho
Jewelry makers can expand their product range by offering artisanal and artistic pieces that feature hand-drawn depictions of iconic cultural figures.
CategoryMarketing
Artist-Themed Vodka Branding
This Fruity Vodka Collection's Branding Was Inspired by Van Gogh
The alcoholic beverage industry can capitalize on the trend of fruity-flavored alcohol and personalized branding.
CategoryFashion
Bold Modernism Menswear
Edward Cuming's Collection Blends Primary Colors and Sculptural Forms
Opportunity for fashion brands to incorporate modernist elements into their collections, attracting trend-conscious consumers who appreciate artistic and architectural influences.
CategoryArt & Design
Urban Planning Furniture Collections
'Objects of Devotion' Pays Homage to Le Corbusier
Opportunity for architects to collaborate with furniture designers and create collections that reflect their architectural vision.
