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This Fruity Vodka Collection's Branding Was Inspired by Van Gogh

 - Nov 18, 2016
References: & thedieline
This range of fruity vodkas was branded by 'Spring Design Partners' and takes its physical inspiration from its name.

Called 'Van Gogh Vodka,' the alcoholic beverages come in a wide range of flavors. Most interesting is the artwork that is featured on the beverages, with images of fruit and other food products that flavor the vodka being drawn in the same style as was Van Gogh's work. Flavors in the range of fruity vodkas include pineapple, apple, pomegranate, citrus and lime, mango, vanilla, melon, acai-blueberry – with some non-fruit flavors in the form of espresso and Dutch caramel.

This vodka collection uses Van Gogh-inspired labeling that results in the brand appealing to alcohol lovers and art lovers simultaneously.