Novel Luxury Convertibles

The 2016 Rolls-Royce Dawn is a Rare New Addition to the Company's Lineup

Rolls-Royce, the famous luxury car-maker synonymous with style and class, has released the 2016 Rolls-Royce Dawn, a brand new model in the company's lineup. Considering that Rolls-Royce doesn't usually venture to introduce an entirely new model (more often opting to release updates of previous models,) the 2016 Rolls-Royce Dawn is a rare treat for luxury car enthusiasts.

The Dawn is currently the only convertible in Rolls-Royce's stable. Aside from that attractive drop-top feature, though, the Dawn matches many of the stylistic traits of Rolls-Royce's other modern vehicles. The car comes with a large, aggressive grille and the iconic Rolls-Royce hood ornament.

An interesting addition to the 2016 Rolls-Royce Dawn is rear-hinged suicide doors. Though no more practical that front-hinged doors, the design trait adds some extra punch to the already luxurious Rolls-Royce vehicle.

Convertible Cars
The trend of convertible cars is disrupting the luxury car industry, offering a unique and exhilarating driving experience.
Luxury Car Updates
The trend of luxury car updates is disrupting the traditional model release strategy, providing more options for luxury car enthusiasts.
Iconic Design Traits
The trend of incorporating iconic design traits in modern vehicles is disrupting the automotive industry by creating a sense of nostalgia and brand recognition.

Sectors Adopting This

Automotive
The automotive industry has an opportunity to embrace the trend of convertible cars, offering a wider range of options to consumers looking for a luxurious driving experience.
Luxury Goods
The luxury goods industry can capitalize on the trend of incorporating iconic design traits by creating luxury products that evoke a sense of nostalgia and exclusivity.
Design
The design industry has an opportunity to integrate iconic design traits in various products, including cars, to create a unique and recognizable aesthetic.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 77%
Freshness 8%

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