Rolls-Royce Unveils Its Newly Commissioned 'Boat Tail' Automobile
Niko Pajkovic — May 25, 2022 — Autos
References: rolls-roycemotorcars & acquiremag
British luxury automaker Rolls-Royce has unveiled the 'Boat Tail,' its newest coachbuilt commission that has been designed as a tribute to the clients' family heritage and their connection to the pearling industry. This one-of-kind vehicle has been handmade and features -- as the name suggests -- a boat-like droptop.
Aesthetically, the Boat Tail comes finished with a rose gold exterior that is beautifully contrasted by a dark-brown hood and Royal Walnut rear deck with gold-plated pinstripes. In addition, the vehicle features Rolls-Royce's iconic Pantheon Grille, which is made from a single billet of aluminum and finished with a rose gold "Spirit of Ecstasy." Of course, the interior of the vehicle matches the overall color scheme; seats come finished in cognac-colored leather while pearl-themed details are dispersed throughout.
Image Credit: Rolls Royce
Aesthetically, the Boat Tail comes finished with a rose gold exterior that is beautifully contrasted by a dark-brown hood and Royal Walnut rear deck with gold-plated pinstripes. In addition, the vehicle features Rolls-Royce's iconic Pantheon Grille, which is made from a single billet of aluminum and finished with a rose gold "Spirit of Ecstasy." Of course, the interior of the vehicle matches the overall color scheme; seats come finished in cognac-colored leather while pearl-themed details are dispersed throughout.
Image Credit: Rolls Royce
Trend Themes
1. Custom Coachbuilt Commissions - As more luxury consumers crave personalized items, coachbuilders could see growth opportunities by offering bespoke designs to car enthusiasts.
2. Pearl-themed Accents - With the rise of eco-luxury and sustainable materials, luxury companies could innovate by incorporating eco-friendly pearls and pearl accents into their designs.
3. Boat-inspired Design - By incorporating nautical elements into their designs, automakers could create more unique and personalized vehicles for luxury consumers who want to stand out in the crowded automobile market.
Industry Implications
1. Luxury Automotive - Luxury automakers could capitalize on growing demand for personalized and bespoke vehicles by expanding their coachbuilding services and offering more custom options.
2. Sustainable Luxury - The pearl-themed accents on the Boat Tail show an opportunity for luxury companies to incorporate eco-friendly materials and sustainable designs into their products to appeal to environmentally conscious consumers.
3. Nautical Design - By incorporating boat-inspired design elements into luxury products like cars, designers could create more unique and visually striking offerings for consumers looking for something different in a crowded market.
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