Dragon-Honoring Luxurious Cars

Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars

Opulent automaker Rolls-Royce presents three bespoke Phantom Extended models and a Cullinan to celebrate Lunar New Year next week. Each design is made to honor the cultural traditions and it is crafted at the Goodwood home of the company.

The main theme centers around the dragon, which is known as a representation of power and prosperity. Inspired by the creature, the company looks to its roots for influence, delivering a minimal theme. All of the cars have interior fascia paneling with red dragon artwork that is painted by hand from a dedicated artist at the marque. Other themed details include the Phoenix Red stitching that is weaved on the headrests to contrast against the black or white leather seats.

Image Credit: Rolls-Royce Motor Cars

Bespoke Dragon-themed Designs
Rolls-Royce presents three bespoke Phantom Extended models and a Cullinan to celebrate Lunar New Year, each featuring interior fascia paneling with red dragon artwork and Phoenix Red stitching.
Cultural Traditions in Luxury Cars
Rolls-Royce crafts luxurious cars at their Goodwood home, incorporating cultural traditions to honor the Lunar New Year.
Hand-painted Artwork in Car Interiors
Rolls-Royce collaborates with a dedicated artist to hand-paint red dragon artwork on the interior fascia paneling of their Lunar New Year themed cars.

Sectors Adopting This

Automotive Manufacturing
The automotive manufacturing industry can explore the opportunity to create bespoke designs and incorporate cultural themes in their luxury cars.
Luxury Goods
Luxury goods industry players have the opportunity to collaborate with artists and craftsmen to create hand-painted and culturally-inspired products.
Interior Design
The interior design industry can look into creating custom interior paneling and stitching to incorporate unique and thematic designs in various products.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 74%
Freshness 23%