It's no secret that the men's grooming industry has had tremendous success over the past few months with artisanal offerings that encourage men to invest more in hair and skin maintenance -- the Zoolander X Kiehl's collaboration collection consists of male-centric products and is a great example of this beauty industry shift.
The collaboration collection boasts two skincare kits -- the "Blue Kiehl's" Men's Collection and the "Ridiculously Youthful" Collection. Each is inspired by an iconic Derek Zoolander quotes and is available just in time for the theatrical release of Zoolander 2.
While the Zoolander X Kiehl's collection's Blue Kieh's kit makes cleansing a breeze, the Ridiculously Youthful range offers anti-aging solutions for the modern male. Following a number of endorsement deals -- including one with luxury label Valentino -- the Zoolander franchise successfully promotes its latest sequel while teaming up with a beauty brand that Millennials trust.