Beetle-Inspired Beauty Looks

Scarab Spring by Michael David Adams is Darkly Colorful

The Scarab Spring photoshoot presents a series of beauty looks inspired by the iconic Egyptian beetle. Darkly colorful, the eye makeup and nail polish all borrow the hypnotic shimmery quality of the scarab's shell. Instead of focusing on the typical pastel hues often embraced during the spring and summer seasons, the Scarab Spring photo series shows that taking a darker turn can be just as good, especially when it comes to nighttime outings.

Lensed by photographer Michael David Adams, the Scarab Spring photo series stars model Rachel Clark. The brunette beauty embraces the molten makeup in a subtly sensual way. From dazzling gold to bright blues, its hard for her not to internalize the looks.

Working with Urban Decay cosmetics, makeup artist Viktorija Bowers created the striking Scarab Spring looks.

Darkly Colorful Makeup
Opportunity for creating makeup products with dark, vibrant colors inspired by nature.
Alternative Spring Beauty
Opportunity for offering beauty products and looks that deviate from the traditional pastel hues of spring.
Insect-inspired Beauty
Opportunity for incorporating elements from insects, like the scarab beetle, in beauty products and designs.

Industries Being Reshaped

Cosmetics
Opportunity for cosmetic companies to develop new makeup products with dark, vibrant colors for spring.
Fashion
Opportunity for fashion brands to create alternative spring looks that embrace darker colors and insect-inspired details.
Photography
Opportunity for photographers to explore creative themes inspired by nature, like the scarab beetle, for beauty photo shoots.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 85%
Freshness 8%