SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,770 more

Narrative Sommelier

Wine branding is increasingly incorporating visual and written stories

Implications - Wine labels are becoming less focused on relaying product information and more focused on enhancing the alcohol consumption experience through marketing narratives. This ties into the rise of wine culture, feeding into the principle idea of the sommelier: that wine is an experience beyond a simple product.

SCORE 5

Popularity

Activity

Freshness

Megatrends

Patterns

5 Examples, 31 Related: 31,709 Total Clicks

Date Range: Sep 16 - Nov 16

Trending: This Year and Average

Consumer Insight Topics: Marketing Business Lifestyle Drinking Branding

Featured Examples

Storytelling Wine Labels - These Wine Label Designs Feature Short Stories On Them

SCORE 7.1

This Year and Warm 1,219 Clicks Pub: Nov 16, 16

Storytelling Wine Labels

These Wine Label Designs Feature Short Stories On Them

By incorporating short stories on its wine label designs, the brand ‘Librottiglia’ seeks to make the experience of drinking this beverage more relaxing. The name Librottiglia is a... [More]

Party-Themed Wine Bottles - These Spanish Wines Were Designed by the Agency 'Enserio'

SCORE 4.1

This Year and Average 436 Clicks Pub: Nov 17, 16

Party-Themed Wine Bottles

These Spanish Wines Were Designed by the Agency 'Enserio'

In tackling this project, Enserio chose to take an approach that emphasized the frequent use of wine at parties. There are two different wines offered by ‘Les rimes d’en Rim’... [More]

Mythical Wine Branding - This Wine Branding Takes Its Inspiration from Myths and Astronomy

SCORE 5

This Year and Warm 682 Clicks Pub: Sep 27, 16

Mythical Wine Branding

This Wine Branding Takes Its Inspiration from Myths and Astronomy

This mythical wine labeling was appropriately created for a wine brand named ‘Neptune.’ The vibrant branding offers a reinterpretation of what wine labeling normally looks like, opting... [More]

Adventure-Inspired Wine Bottles - This Branding Was Inspired by the Books of Miquel De Cervantes

SCORE 4

This Year and Mild 346 Clicks Pub: Nov 7, 16

Adventure-Inspired Wine Bottles

This Branding Was Inspired by the Books of Miquel De Cervantes

Miguel de Cervantes was a writer who lived centuries ago and is regarded as one of the best and most influential Spanish-speaking writers of all time – and this wine branding aims to capture some... [More]

Song-Inspired Wines - This Musical Wine Branding Features Dynamic Hand-Drawn Art

SCORE 4.3

This Year and Average 223 Clicks Pub: Oct 6, 16

Song-Inspired Wines

This Musical Wine Branding Features Dynamic Hand-Drawn Art

This musical wine branding was designed by the creative agency ‘Makers & Allies’ for ‘La Voix Winery.’ The collection of wines features four different types, each of... [More]