In tackling this project, Enserio chose to take an approach that emphasized the frequent use of wine at parties.
There are two different wines offered by 'Les rimes d'en Rim' that Enserio created the branding for – a classic white and a red. The white wine is decorated with a label that has a yellow background and shows illustrations of people who are relaxing, drinking and enjoying themselves at an outdoor party. The second bottle has a red background and reveals illustrations in a similar style, but the party-goers in the images are a little bit more animated.
These quirky wine bottles work to establish this brand as one that emphasizes the wine drinking experience itself, rather than simply addressing its flavors.
What's Driving This Trend
- Party-themed Wine Bottles
- Disruptive Innovation Opportunity: Create unique and eye-catching wine bottle designs that focus on the wine drinking experience.
- Branded Wine Labels
- Disruptive Innovation Opportunity: Develop branding strategies that emphasize the lifestyle and occasions associated with wine consumption.
- Illustrated Wine Labels
- Disruptive Innovation Opportunity: Explore the use of illustrations on wine labels to create a visually appealing and memorable product.
Who This Affects Most
- Wine Packaging Industry
- Disruptive Innovation Opportunity: Incorporate creative and thematic designs into wine packaging to enhance brand identity and consumer engagement.
- Marketing and Advertising Industry
- Disruptive Innovation Opportunity: Develop innovative branding and marketing campaigns that shift focus to the experiential aspects of wine consumption.
- Graphic Design Industry
- Disruptive Innovation Opportunity: Collaborate with wine brands to create unique label designs that capture attention and differentiate from competitors.
