Rather than using traditional labeling for its wines, Cantine Catena uses abstract imagery that makes its bottles more distinct.
The wine's branding was designed by the creative agency 'Basile ADV' and made to look as high-quality as the wine it contains. Rather than featuring informative paper labels, the wines instead have simple abstract designs on them. The 'Traccia' bottle comes with a metallic gold print that looks like a splash of paint, while the "Origini' bottle is metallic silver and looks like an abstract rendition of a mountain landscape.
Cantine Catena's metallic labeling allows the brand to differentiate itself from others on the market while making consumers curious about the contents and origins of the bottles.
What Makes This Trend Stand Out
- Abstract Wine Labeling
- Opportunity to disrupt the wine industry by using abstract designs instead of traditional labels.
- Metallic Bottle Designs
- Disruptive innovation opportunity to create unique and eye-catching wine bottle designs using metallic prints.
- Distinctive Branding Strategies
- Opportunity to differentiate brands in the wine market through creative and non-traditional branding strategies.
Sectors Adopting This
- Wine Industry
- Disruptive innovation opportunity to revolutionize packaging and branding in the wine industry using abstract and metallic designs.
- Creative Agency
- Opportunity for creative agencies to offer unique branding solutions to wine companies by incorporating abstract and metallic designs.
- Beverage Packaging Industry
- Disruptive innovation opportunity for the packaging industry to focus on creating unique and eye-catching metallic bottle designs for different beverages.
