This Labeling Started Off with One Idea and Ended with Another

 - Sep 21, 2016
References: marianario & packagingoftheworld
This illustration wine labeling features quirky drawings that give the sophisticated vino a childlike charm.

The wine branding was created by graphic designer Mariana Rio, who hand-drew the illustration that can be seen covering these bottles. The artist began by trying to create something out of the influence of the name of the wine -- 'Singular' -- but instead ended up with an illustration that represents quite the opposite. The illustrations of people reaching out in a crowd represent everyone's search for and contentment with their loved ones.

Because the artist realized in her own work that human beings are dynamic but have a lot of common ground, the resulting illustration wine branding is able to decorate these bottles while also sending an endearing message.