These Winc wines come in bottles that are as uncommon as the flavor notes of the blends they contain.
While many wine lovers would shudder at the thought of consuming wines that are infused with dessert or candy flavors, Winc still chooses to forgo tradition completely in the creation of wines. With unusual flavor notes that include cherry tootsie pops cinnamon toast crunch and apple pie, the brand does not falter in its ambition. The bottles that were designed in a collaboration with Cody Hudson of 'Struggle Inc.,' are smaller in size than most and forgo traditional wraparound labels for ones engraved in the bottle itself.
Winc has taken an entirely unique path in the creation of its newest wines and it pays off in terms of design and setting the brand apart from others.
Why This Trend Is Growing
- Unconventional Wine Blends
- The trend of infusing dessert or candy flavors into wines offers disruptive innovation opportunities for wineries to attract new, adventurous wine consumers.
- Collaborative Bottle Design
- Collaborations between wine brands and designers like Cody Hudson of 'Struggle Inc.' present opportunities for disruptive innovation in the wine packaging industry.
- Engraved Bottle Labels
- The shift towards engraved labels instead of traditional wraparound labels creates disruptive innovation opportunities for wine packaging companies to provide unique and aesthetically pleasing designs.
Industries Being Reshaped
- Wine Production
- Wine producers can tap into the trend of unconventional wine blends to attract a new segment of adventurous wine consumers.
- Design and Packaging
- The collaboration between Winc and designer Cody Hudson highlights the potential for disruptive innovation in the wine packaging industry.
- Wine Label Manufacturing
- The shift towards engraved bottle labels offers disruptive innovation opportunities for companies specializing in wine label production to provide unique and customized designs.
