The avian wine branding by 'Vina Alexandar' has a distinct look that ensures it will stand out on shelves and will likely be remembered.
With the multitude of options of wines on the market, labeling can be a key determinant in who will purchase which bottles. The Vina Alexandar wines were designed by the creative agency 'Studio 33' and each features a different-colored illustration of an owl. The owls are vibrant and impossible to miss, ensuring that the bottles themselves will capture the attention of consumers. There are five different wines in this collection including a chardonnay, a rhine riesling, a red cabernet sauvignon, a merlot and a rose.
By showcasing imagery that immediately directs the eye to these avian wines, Studio 33 has succeeded in its goal.
Why This Trend Is Growing
- Playful Wine Branding
- There's an opportunity to create more playful and creative wine labels to stand out on shelves.
- Animal-themed Beverage Branding
- Using different animals as a branding theme for beverages could be a disruptive innovation opportunity to differentiate a product from competitors.
- Illustrative Product Labeling
- Creating illustrative and visually-appealing product labeling could be a way to capture consumer attention and interest in a product.
Industries Being Reshaped
- Wine Industry
- Brands within the wine industry can differentiate themselves by creating unique and visually-appealing packaging and labeling.
- Beverage Industry
- Different types of beverages can benefit from creative and unique product labeling that stands out on shelves.
- Design Industry
- There's opportunity for creative agencies and designers to create innovative and visually-appealing product labeling and branding for various industries.
