A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using DNA to make a wine recommendation may sound unusual, this company is not the first to suggest that genes can be used to determine optimal health and lifestyle choices.
Vinome works by using a swab and ten genetic markers related to smell and taste in order to determine each person's DNA profile. The company will then select a bottle that best matches the consumer's preferences from a small winery in California. The idea is that each consumers will be able to enjoy a wine that is scientifically selected to match their individual genetic make-up.