Brands incorporate smart technology to make leaving bed less bothersome
Implications - As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense.
Workshop Question - How can your brand permeate and improve seemingly simple but significant aspects of peoples lives?
