Category
Tech
Delegated Interfaces
Trend cluster
Category
Customized
Wake-Up
Brands incorporate smart technology to make leaving bed less bothersome.
4.4
Trend score
Trend
What is the Customized Wake-Up trend?
Customized Wake-Up: As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense.
Trend themes
Themes within the Customized Wake-Up trend
Three behaviours holding the trend together01
Wellness Tech
Consumers have begun treating the way they wake up as an opportunity for self-care, fueling the growth of wellness tech such as smart alarm clocks.
02
AI-Connected Devices
Alarm clocks that are connected to the internet of things and use artificial intelligence expand the functionality of alarm clocks beyond the classic radio alarm, paving the way for more advanced connected devices.
03
Alternative Wake-Up Methods
Alarm clocks that use unconventional methods such as electroshocks, kitchen noise, and even vibrations help to change behavior patterns and provide users with a customizable way of waking up.
Industry implications
What the Customized Wake-Up trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Consumer electronics companies can explore the opportunities presented by the growth of wellness tech and AI-connected devices in the development of new alarm clock products.
For
Home Goods and Decor
Home goods and decor companies can consider the demand of consumers for unconventional and customized alarm clocks that match their lifestyle and interior design preferences.
For
Health and Wellness
Health and wellness professionals and companies can leverage the rise of wellness tech and alternative wake-up methods as new platforms to promote healthy lifestyles and sleep hygiene.
Workshop question
How can your brand permeate and improve seemingly simple but significant aspects of peoples lives?
Trend signals
Trend signals for Customized Wake-Up
Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%.
Popularity70%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Wake-Up trend
8 featured examples from Aug 17 to Nov 18, 2016CategoryTech
Electroshock Alarm Clocks
The 'Alarmshock' Electric Shock Alarm Zaps Users to Get Them Going
The sleep technology industry can develop new and improved alarm clocks that utilize electroshock or other novel wake-up methods to help people start their day energized.
CategoryTech
AI Alarm Clocks
The Bonjour Alarm Clock Connects to IoT Devices to Wake Users Intelligetly
Disruptive innovation opportunity: Integrate AI and IoT into alarm clocks and other consumer electronic devices to offer personalized and enhanced user experiences.
CategoryTech
Calendar-Connected Clocks
The Glance Clock Operates as a Schedule Display for Professionals
Potential for integrating such clock displays into office environments to simplify the scheduling process for employees.
CategoryArt & Design
Humanizing Alarm Clocks
Luna Can Carefully Wake Multiple Users with Vibrations, Music and Light
Opportunity for consumer electronics companies to create innovative smart alarm clocks that offer personalized wake-up options.
CategoryArt & Design
Kitchen Noise Alarm Clocks
The 'Jikkalarm' Offers a Wake Up with Alarm Clock Sounds of Cooking
Opportunity for home decor companies to expand their offerings with unique, kitchen-themed products like the Jikkalarm.
CategoryTech
Traffic-Tracking Clocks
This IKEA Clock Hack Turns the Device into a Traffic Congestion Indicator
Disruptive innovation opportunity: Develop intelligent transportation systems that optimize traffic flow and reduce congestion.
CategoryArt & Design
Foolproof Alarm Clocks
Lexon's In-Out Alarm Clock Makes Forgetting to Set the Alarm Impossible
The consumer electronics industry can leverage the trend of smart alarm clocks to create versatile and connected alarm devices for modern consumers.
CategoryLifestyle
Proactive Alarm Clocks
This Smart Alarm Clock Changes Behavior Patterns to Improve Sleep Quality
Consumer electronics companies have an opportunity to develop and market proactive sleep tech devices like Kello.
