Category
Autos
Racing Homage
5.0
Trend score
Trend
What is the Vehicular Lounge trend?
Vehicular Lounge: Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute.
Trend themes
Themes within the Vehicular Lounge trend
Three behaviours holding the trend together01
Comfort-Oriented Vehicular Interiors
As autonomous driving technology advances, car interiors are increasingly designed to provide more comfortable, luxurious, and customizable experiences for passengers.
02
Communal and Modular Seating Arrangements
With autonomous vehicles freeing up passenger time, concept vehicles are exploring communal, modular seating arrangements to encourage socialization, work, or relaxation during the commute.
03
Customizable Seat Designs with 3D Scanning Technology
A new wave of customization in high-end cars is arriving through 3D scanning technology, providing the most optimal driver experience through custom form-fitting seat designs.
Industry implications
What the Vehicular Lounge trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The trend towards more comfortable, autonomous vehicles is revolutionizing the automotive industry, and redefining what a ‘car’ means for consumers.
For
Luxury and High-End Goods Industry
The increasing demand for ultra-luxury, high-end cars is creating a new market for customized products, pushing the limits of material quality and design aesthetic.
For
Augmented Human Experience Industry
As autonomous cars facilitate more free time, the demand for enhanced in-car experiences is creating a new market for augmented human experiences, with somatic customization and personalization in focus.
Workshop question
How can you tap into the increasing leisure time consumers are enjoying as technology becomes a precedent in their lives?
Trend signals
Trend signals for Vehicular Lounge
Trend score 5.0 out of 10, from popularity 67%, activity 76%, freshness 8%.
Popularity67%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vehicular Lounge trend
7 featured examples from Aug 20, 2015 to Jul 20, 2017CategoryAutos
Ergonomic Vehicle Seat Pillows
These Carseat Support Pillows Reduce Stress During Lengthy Drives
Car companies can develop more ergonomic seats and accessories to enhance the driving experience, offering a competitive edge and attracting buyers concerned about their health.
CategoryAutos
Ultra-Luxurious Limousines
The New BMW 7 Series Cars Feature Truly Opulent Interiors
Innovations in luxurious interiors will drive the demand for high-end vehicles in the automotive industry.
CategoryAutos
Communal Seating Vehicles
The Audi 'Aura' is a Modern Vehicle that Encourages Socialization
The automotive industry can explore the development of vehicles with intuitive seating and modular interiors to encourage socialization and accommodate the changing needs of auton…
CategoryAutos
Spa-Like Vehicle Interiors
This Volvo S90 Excellence Vehicle Interior Concept is Lavish
Companies in the automotive industry can invest in designing and producing new and luxurious autonomous vehicle interiors with advanced technology to entertain passengers.
CategoryAutos
Customized Luxury Car Seats
Aston Martin 3D Scans Drivers to Create Ultra-Comfortable Seats
Luxury car manufacturers may incorporate 3D scanning and printing to create highly customized, luxury car interiors as a premium feature.
CategoryAutos
Transformable Lounge Cars
Ford's Living Room on Wheels Lets You Lounge in Your Self-Driving Car
The automotive industry can consider creating innovative designs that cater to the relaxation and entertainment needs of occupants in autonomous vehicles.
CategoryAutos
Ventilating Car Seats
The Viotek Heating & Cooling Seat Cushion Has Your Covered in Any Season
The automotive industry has the opportunity to capitalize on developing and incorporating accessories like the Viotek Heating & Cooling Seat Cushion into their vehicle designs to…
