Car interiors focus on social comfort and relaxation
Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute.
Workshop Question - How can you tap into the increasing leisure time consumers are enjoying as technology becomes a precedent in their lives?
Trend Themes
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Comfort-oriented Vehicular Interiors — As autonomous driving technology advances, car interiors are increasingly designed to provide more comfortable, luxurious, and customizable experiences for passengers.
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Communal and Modular Seating Arrangements — With autonomous vehicles freeing up passenger time, concept vehicles are exploring communal, modular seating arrangements to encourage socialization, work, or relaxation during the commute.
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Customizable Seat Designs with 3D Scanning Technology — A new wave of customization in high-end cars is arriving through 3D scanning technology, providing the most optimal driver experience through custom form-fitting seat designs.
Industry Implications
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Automotive Industry — The trend towards more comfortable, autonomous vehicles is revolutionizing the automotive industry, and redefining what a ‘car’ means for consumers.
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Luxury and High-end Goods Industry — The increasing demand for ultra-luxury, high-end cars is creating a new market for customized products, pushing the limits of material quality and design aesthetic.
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Augmented Human Experience Industry — As autonomous cars facilitate more free time, the demand for enhanced in-car experiences is creating a new market for augmented human experiences, with somatic customization and personalization in focus.
7 Featured, 63 Examples:
217,820 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Hot
Consumer Insight Topics:
