Category
Lifestyle
Festive Fusions
Trend cluster
Category
Sophisticated Snack
Pack
Adult-targeted snack packaging draws inspiration from the lunchbox.
4.5
Trend score
Trend
What is the Sophisticated Snack Pack trend?
Sophisticated Snack Pack: Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment.
Trend themes
Themes within the Sophisticated Snack Pack trend
Three behaviours holding the trend together01
Nostalgic Packaging
Elevating snack packaging reminiscent of the lunchbox to attract nostalgia-driven Millennials entering the workforce.
02
Convenient Snacking
Investing in convenient snacking solutions that offer easy-to-carry and portable mini-sized meal options for consumers.
03
Product Hybridization
Manufacturing companies combining multiple snack items in one container to provide variety and nutritional balance for consumers.
Industry implications
What the Sophisticated Snack Pack trend means for industry
Where the trend changes the playbookFor
Food Packaging
Innovative packaging plays a critical role in elevating the snacking experience and solving consumer challenges of portability and convenience.
For
Snack Foods
Companies exploring the intersection of nostalgia-driven packaging and premium ingredients to make snack products more appealing to adult consumers.
For
Dairy Industry
Manufacturers are blending fruit and whipped cheese to innovate and differentiate themselves particularly from producers of non-dairy plant-based protein products.
Workshop question
Brainstorm aspects of your brand category that were once beloved but are no longer in use. How could you incorporate that nostalgic feature to improve your current products?
Trend signals
Trend signals for Sophisticated Snack Pack
Trend score 4.5 out of 10, from popularity 62%, activity 65%, freshness 8%.
Popularity62%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sophisticated Snack Pack trend
5 featured examples from Oct 14 to Nov 25, 2016CategoryLifestyle
Tapas-Inspired Snack Packs
Hillshire's New Snacks Play on the Popularity of Small Plates
Innovative snack companies can capitalize on the popularity of small plates by tapping into the tapas-inspired snacking trend.
CategoryLifestyle
Gourmet Seafood Snack Packaging
The Vici Fish Salad Snack Packs are Focused on Convenience
Disruptive innovation opportunities in creating packaging solutions that enhance convenience, reusability, and sustainability in the food industry.
CategoryLife-Stages
Three-In-One Snack Packs
Kraft's Portable Snack Packs Pair Cheese with Chocolate and More
Snack food manufacturers can explore these new snack pack possibilities to appeal to customers who want variety, portability and balance.
CategoryLifestyle
Hazelnut Butter Snacks
This Snack Pack Provides the Perfect Combination of Sweet and Savory
Opportunity to innovate and create convenient and visually appealing packaging for food products.
CategoryLifestyle
Fruity Cottage Cheese Cups
Gevina's 'Fruittage' Products Blend Fruit with Whipped Cheese
Dairy snack companies can explore hybrid cottage cheese products and flavored options to expand their product offerings and attract a broader consumer base.
