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Sophisticated Snack Pack

Adult-targeted snack packaging draws inspiration from the lunchbox

Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment.
Workshop Question - Brainstorm aspects of your brand category that were once beloved but are no longer in use. How could you incorporate that nostalgic feature to improve your current products?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
91,376 Total Clicks
Date Range:
Oct 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:

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