Adult-targeted snack packaging draws inspiration from the lunchbox
Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment.
Workshop Question - Brainstorm aspects of your brand category that were once beloved but are no longer in use. How could you incorporate that nostalgic feature to improve your current products?