Tapas-Inspired Snack Packs

Hillshire's New Snacks Play on the Popularity of Small Plates

With the growing demand for small plates and other shareable dishes, Hillshire Snacking has debuted a new tapas-inspired snack pack. Not only does the new snack offer a variety of tantalizing flavors, but its also deliver a powerful nutritional boost to keep consumers going all day long.

The new Rustic Harvest Small Plates snack from Hillshire is a prepackaged snack that contains four different components. Much like a charcuterie board or other appetizers, the snack contains a mixture of Hickory Smoked Chicken Breast, White Cheddar Cheese, Cider Spiced Nuts and Multigrain Crisps. Each ingredient is packaged in its own compartment so consumers can customize the snack to their liking.

In addition to the delicious flavors, the new tapas-inspired snack pack also contains 16 grams of protein, making it ideal for a mid-day pick-me-up.

Small Plates Craze
Opportunity to explore innovative tapas-inspired snack packs with unique flavor profiles.
Personalized Snacking
Customizable snack packs with individual compartments for consumers to mix and match their preferred flavors and textures.
Protein-packed Snacks
Developing snacks that offer high levels of protein to satisfy consumers' demand for healthier snacking options.

Industries Being Reshaped

Snack Industry
Innovative snack companies can capitalize on the popularity of small plates by tapping into the tapas-inspired snacking trend.
Food Packaging Industry
Designing personalized snack packs with unique compartments to enhance consumer experience and increase shelf appeal.
Health and Wellness Industry
Potential for developing protein-packed snacks to cater to consumers' increasing interest in healthier, high-protein diets.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 68%
Freshness 8%

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