Trend cluster
Category

Wearable
Rehabilitation

Younger demographics begin to seek fashionable relief for everyday strain.

Toe-Stretching SocksPosture-Correcting ShirtsPain-Relieving ActivewearPosture-Correcting UndergarmentsStroke-Rehabilitating Sleeves

Trend

What is the Wearable Rehabilitation trend?

Wearable Rehabilitation: As more Millennials enter the workforce and begin to look for ways to alleviate their strains and joint pain from sitting at desks for long stretches of time, a market for convenient yet fashionable relief from pains and strains is rapidly increasing. Growing up with athleisure as fully normalized everyday attire, millennials in particular turn to wearable items that serve a more functional, soothing purpose than merely looking stylish.

Trend themes

Themes within the Wearable Rehabilitation trend

Three behaviours holding the trend together
01

Functional Wearables

More millennials seek wearable items that serve a functional, soothing purpose.

02

Smart Rehabilitation

Clothing and wearables contain interconnected technology that offers muscle control and support.

03

Connected Sleeves

Products featuring sensors wirelessly transmitting information to improve exercise efficacy, progress and rehabilitation.

Industry implications

What the Wearable Rehabilitation trend means for industry

Where the trend changes the playbook
For

Activewear

Sportswear that use built-in techniques found in athletic rehabilitation and kinesiology tape.

For

Wearable Technology

Integrated technology that provides muscle control and sends alerts when slouching.

For

Rehabilitation and Physiotherapy

Innovative products that help to improve exercise efficacy, rehabilitation progress and correct spine alignment.

Workshop question

With health and wellness permeating more industries than ever, how can you capitalize on this trend in a unique way?

Trend signals

Trend signals for Wearable Rehabilitation

Trend score 4.8 out of 10, from popularity 73%, activity 64%, freshness 8%.

Popularity73%
Activity64%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Wearable Rehabilitation trend

6 featured examples from Jul 7, 2015 to Nov 3, 2016
Toe-Stretching Socks
CategoryFashion

Toe-Stretching Socks

This Body Altering Footwear are Designed to Properly Align Feet

The use of therapeutic footwear could create a new market for healthcare professionals to provide alternative treatments for foot pain and discomfort.

Posture-Correcting Shirts
CategoryTech

Posture-Correcting Shirts

Pauline van Dongen's 'FysioPal' Alerts Wearers When They're Slouching

The fashion industry can explore the incorporation of smart clothing to address consumer demand for functional and stylish attire that promotes good posture.

Pain-Relieving Activewear
CategoryLifestyle

Pain-Relieving Activewear

Python Performance's Contour Compression Collection has Built-In KT Tape

The integration of KT tape into activewear provides a disruptive innovation opportunity for sports science and athletic rehabilitation industries.

Posture-Correcting Undergarments
CategoryFashion

Posture-Correcting Undergarments

The Percko Shirt Offers Back Support and Proper Posture Reminders

The fashion industry will need to address the trend towards health-focused and tech-enabled clothing solutions that cater to an increasingly health-conscious consumer base.

Stroke-Rehabilitating Sleeves
CategoryLifestyle

Stroke-Rehabilitating Sleeves

This Connected Sleeve Monitors Stroke Patients' Rehab Routines

The healthcare industry can use connected rehabilitation products such as the M-Mark connected sleeve to improve patient recovery outcomes and reduce the workload of therapists an…

Heat-Wrapping Wearable Mesh
CategoryTech

Heat-Wrapping Wearable Mesh

This Silver Mesh Lets Users Concentrate Heat On Body Parts

The wearable heat therapy technology can revolutionize injury treatment methods, providing a comfortable and effective solution for rehabilitation.