Posture-Correcting Undergarments

The Percko Shirt Offers Back Support and Proper Posture Reminders

Percko is a posture-correcting undershirt that gives wearers a gentle nudge when they are slouching or leaning.

On average, today's desk worker sits for 9 hours a day, 365 days a year. This is having horrible health consequences on spines. Today, back pain is the second most common reason for doctors' appointments. Percko is a posture-correcting garment that helps correct this issue.

Whenever the wearer strays from their correct alignment, therefore inadvertently putting stress on their spine, tensors in the Percko posture-correcting shirt tense up and give them a slight nudge back toward proper sitting position. At the same time, the Percko tensors support the wearer's back, with added lumbar support, creating an all-around strengthening system.

The Percko posture-correcting undershirt can be completely concealed under any everyday shirt, offering subtle back support and posture coaching.

Posture-correcting Garments
The trend towards wearable tech that addresses common health issues will create disruption opportunities in the fashion and wellness industries.
Sitting Health Solutions
Technologies designed to address the negative health impacts of long periods of sitting will become more important in workspace ergonomics and health sectors.
Tech-enabled Body Support
The growing trend towards wearable tech that offers body support will create opportunities in healthcare and athletic industries.

Industries Being Reshaped

Fashion
The fashion industry will need to address the trend towards health-focused and tech-enabled clothing solutions that cater to an increasingly health-conscious consumer base.
Wellness
The wellness industry will benefit from the growing demand for wearable technologies that promote better health outcomes.
Healthcare
The healthcare industry will need to explore new and innovative ways to provide preventative care solutions with the help of wearable technology.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 63%
Freshness 8%

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