Category
Lifestyle
Assisted Choices
Trend cluster
Category
Omnipresent
Holiday
Festive flavors break from the traditional dinner occasion.
3.2
Trend score
Trend
What is the Omnipresent Holiday trend?
Omnipresent Holiday: The traditional holiday meal typically is seen as a dinner occasion, however festive flavors are becoming more present as social media puts holiday excitement in overdrive. The ability to gather a large group of people around one common interest proves a great tool in accelerating action.
Trend themes
Themes within the Omnipresent Holiday trend
Three behaviours holding the trend together01
Alternative Holiday Flavors
As social media puts holiday excitement in overdrive, alternative holiday flavors are becoming more present than traditional ones.
02
Festive Twist on Classic Dishes
The food industry is putting a twist on classic dishes such as burgers and pancakes, creating a festive twist through ingredients and innovative product concepts.
03
Limited Holiday Collections
Limited edition holiday collections from food chains offer consumers unique, festive and new holiday products each year.
Industry implications
What the Omnipresent Holiday trend means for industry
Where the trend changes the playbookFor
Fast Casual Restaurants
Fast casual restaurants can capitalize on the alternative holiday flavors trend by experimenting with new types of traditional dishes and creating novelty products.
For
Food and Beverage Industry
The food and beverage industry can capitalize on the festive twist on classic dishes trend by creating new product concepts with unique ingredients and flavors.
For
Retail Industry
The retail industry can capitalize on limited holiday collections by collaborating and partnering with food companies to offer exclusive products to consumers during the holiday season.
Workshop question
How can your brand play a role in bringing people together? Consider internal office culture or consumer engagement opportunities.
Trend signals
Trend signals for Omnipresent Holiday
Trend score 3.2 out of 10, from popularity 56%, activity 32%, freshness 8%.
Popularity56%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Omnipresent Holiday trend
5 featured examples from Nov 10 to Nov 28, 2016CategoryLifestyle
Festive Vegan Sandwiches
Pret a Manger is Launching Its First Ever Vegan Christmas Baguette
Disruptive innovation opportunity: Restaurants can attract diverse customer segments by expanding their menu options to include vegan and non-traditional holiday dishes.
CategoryLifestyle
Yuletide Donut Collections
Krispy Kreme's 2016 Christmas Collection Features Festive Treats
Fast food companies can offer seasonal specials and unique menu items to drive customer traffic and generate excitement during the holidays.
CategoryMarketing
Indulgent Christmas Burgers
This Holiday-Themed Burger is Being Offered by KFC
Fast food chains can continue to innovate and differentiate themselves from competitors by incorporating seasonal and holiday-themed items in their menus.
CategoryLifestyle
Chocolate Peppermint Pancakes
IHOP is Offering Christmas Pancakes for the Holiday Season
The trend of creating new seasonal menu items, like these Christmas pancakes, offers an opportunity for fast casual restaurants to drive traffic and revenue during the holidays.
CategoryLifestyle
Cheesy Christmas Potato Chips
The New Kettle Chips Flavor Tastes of Baked Camembert and Garlic
The snack food industry can capitalize on the trend by introducing more savory holiday-themed snacks, like cheesy potato chips.
