Buying a box of vino isn't the the only way to purchase packaged wine that isn't in a bottle. Every year, McCann Vilnius creates limited-edition wine packaging as a way to tell its clients that it is constantly reinventing itself. This year McCann Vilnius took a fresh perspective on its packaging a made a package that looks like a paint can.
The agency is aware that the wine it is packaging isn't the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine. Other than being a mediocre wine, the beverage has another characteristic; it turns your mouth purple. The agency played with this idea and came up with the paint bucket package. It has a typical paint label as well as instructions outlining how the number of glasses you consume will reflect on the color of your mouth.