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Paint Bucket Wine Packaging

Paint Your Mouth Purple with This Uniquely Packaged Wine

— April 2, 2014 — Lifestyle
Buying a box of vino isn't the the only way to purchase packaged wine that isn't in a bottle. Every year, McCann Vilnius creates limited-edition wine packaging as a way to tell its clients that it is constantly reinventing itself. This year McCann Vilnius took a fresh perspective on its packaging a made a package that looks like a paint can.

The agency is aware that the wine it is packaging isn't the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine. Other than being a mediocre wine, the beverage has another characteristic; it turns your mouth purple. The agency played with this idea and came up with the paint bucket package. It has a typical paint label as well as instructions outlining how the number of glasses you consume will reflect on the color of your mouth.
Trend Themes
1. Unconventional Packaging - There is a growing trend of using unique and unconventional packaging designs to attract consumer attention and create a memorable brand experience.
2. Experiential Marketing - Brands are increasingly focusing on creating marketing experiences that engage multiple senses and leave a lasting impression on consumers.
3. Personalization - Consumers are seeking customized products and packaging that reflect their individual preferences and values.
Industry Implications
1. Wine and Beverage - The wine and beverage industry can explore innovative packaging designs that differentiate their products and enhance the overall drinking experience.
2. Creative Agencies - Creative agencies can tap into the demand for unique packaging solutions by offering their expertise in designing visually striking and interactive packaging designs.
3. Consumer Goods - Various consumer goods industries can incorporate unconventional packaging strategies to make their products stand out on store shelves and appeal to the modern consumers' desire for novelty.
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