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Discerning Chip Branding

'Say Yes To No' Chips Encourage Consumers to Build Good Eating Habits

— September 16, 2016 — Lifestyle
'Say Yes To No' prides itself on creating "real products" that offer healthier snack alternatives to potato chips. Unlike many chips that are loaded with undesirable additives, flavoring and coloring, these ones boast just natural ingredients.

These chips come in classic chip flavors like BBQ, Sour Cream & Onion and Dutch Gouda, but they clearly differentiate themselves from others on the market. The brand says: "Instead of that ‘moreish’ feeling you get with traditional potato chips, where you end up grazing through huge piles of chips without ever feeling satisfied, when you eat Say Yes To No bread chips you start to feel full."

What's particularly noteworthy about Say Yes To No's branding is a bold packaging design that calls out to consumers, encouraging them to "say no" to false promises, advertising lies, fake colors, Photoshopping and more.
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