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Youthful Plant-Powered Snacks

'You Need This' Makes Healthful Snacks for Gen Z

— October 11, 2022 — Lifestyle
You Need This is an all-new sister brand launched by the team behind From the Ground Up and it was launched to share snacks for Gen Z. With a brand identity and packaging that's bold and bright with flavors to match, You Need This aims to spark conversations beyond snacks.

The brand offers several grain-free tortilla chips in flavors like Sea Salt, Ranch and Nacho, as well as straws and puffs in both sweet and savory options. These snacks made with real veggies are healthful alternatives to chips and they make the most of ingredients like butternut squash, spinach, broccoli, carrot, beet and shiitake mushroom. These nourishing snacks for Gen Z include social handles on the reverse side of the packaging, along with scannable QR codes.
Trend Themes
1. Plant-based Snacks - The increasing demand for plant-based snacks amongst Gen Z consumers who value health and wellness presents an opportunity for brands to innovate and create flavorful and nutritious snack options.
2. Grain-free Alternatives - With more consumers seeking grain-free alternatives to traditional snack options, brands have the opportunity to create innovative and tasty snacks using alternative ingredients like vegetables.
3. Interactive Packaging - By including social handles and scannable QR codes on packaging, brands can create an interactive experience for consumers that also allows them to easily connect with the brand and learn more about the product.
Industry Implications
1. Healthy Snacks - With the growing interest in health and wellness, the healthy snacks industry has the opportunity to cater to Gen Z consumers by creating tasty, nutritious and innovative plant-based snack options.
2. Alternative Snacks - The alternative snacks industry has the opportunity to innovate by creating grain-free options that utilize alternative ingredients like vegetables to cater to the growing demand for healthier snack alternatives.
3. Packaging Industry - With more brands looking to create interactive packaging that engages and connects with consumers, there is an opportunity for the packaging industry to innovate with new and innovative designs and features.
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