Pure Nosh makes handmade Tofu Chips in classic snack flavors like Splendid Salt & Vinegar, Brilliant Barbecue and Superb Sour Cream & Onion, each of which has a personality of its own.
As a brand that champions lightheartedness, irreverence and fun, Pure Nosh opted for colorful, collage-style bags that piece together graphics to convey each one's sense of character. The Wonderful Wasabi flavor, for example, features a dragon tipping a bowler hat, standing before blue waves, a Japanese arch and a bright red ball of sun. The Splendid Salt & Vinegar flavor has a totally different feel, thanks to seafaring people and settings.
With its tofu crisps, which are square and thin, the brand is on a mission to introduce "the new normal in snacking."