Category
Lifestyle
Assisted Choices
2.4
Trend score
Trend
What is the Inclusive Festive trend?
Inclusive Festive: Discussions around inclusivity during the holidays are commonplace. However, up until this point, food and flavors associated with non-Christian holidays remained less accessible than those associated with Christmas. The rise of social media ushers in an era of worldwide communication, creating more urgency around North American brands' responses to consumers of all religions and cultures.
Trend themes
Themes within the Inclusive Festive trend
Three behaviours holding the trend together01
Inclusive Holiday Flavors
Non-Christian holiday flavors are becoming more accessible and diverse to ensure inclusivity during major global celebrations.
02
Holiday Treats Inspired by Cultural Celebrations
Major brands and retailers are acknowledging the influence of different cultures and national festivals in the US and beyond, creating special sweets and desserts inspired by them.
03
Festive Flavors in Unusual Places
The food and beverage industry - including candy companies and ice cream makers - are creating festive flavors outside of typical holiday themes, giving consumers more unique and diverse options to enjoy.
Industry implications
What the Inclusive Festive trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
As inclusivity continues to rise in the food and beverage industry, brands and retailers have the opportunity to create more diverse holiday treat options for consumers of all cultures and religions.
For
Retail Industry
Retailers can benefit from acknowledging national and cultural celebrations by providing accessories, decorations, or treats that address these events in ways that foster inclusivity and diversity.
For
Hospitality Industry
The hospitality industry can boost customer engagement by offering unique, flavorful holiday treats and desserts that cater to different tastes and national holidays beyond the standard Thanksgiving and Christmas seasons.
Workshop question
How can your brand become more inclusive in who it services?
Trend signals
Trend signals for Inclusive Festive
Trend score 2.4 out of 10, from popularity 32%, activity 33%, freshness 8%.
Popularity32%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Inclusive Festive trend
5 featured examples from Dec 18, 2015 to Dec 29, 2016CategoryLifestyle
Hanukkah-Inspired Desserts
These Holiday Ice Cream Desserts Have Alternative Festive Flavors
Food and beverage companies are poised to benefit from the trend of adding non-Christian holiday-inspired flavors in their products.
CategoryLifestyle
Mexican-Inspired Halloween Candies
Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos
Opportunity for confectionery companies to tap into cultural celebrations and create limited-edition treats that pay homage to specific holidays.
CategoryUnique
Crossover Holiday Candies
These Blue Candy Canes Celebrate Christmas and Hanukkah
The retail industry can leverage the hybridization of holidays to create unique products that cater to the diverse customer preferences.
CategoryLifestyle
Raw Holiday Treats
These Peppermint Coconut Macaroons Make a Festive Gluten-Free and Vegan Dessert
As a staple industry during the holiday season, the food and beverage industry has the potential to tap into the trend of health-conscious holiday treats by developing innovative…
CategoryLifestyle
Sweet Yuletide Empanadas
Pollo Campero is Serving Up Dulce De Leche Empanadas for the Holidays
Opportunity for food businesses to explore new flavor combinations and cater to customers' taste preferences.
