While it's not unusual to occasionally see blue candy canes in stores, these ones from Archie McPhee are specifically branded as 'Hanukkah Candy Canes.'
The set of blue and white candy canes come in a classic peppermint flavoring, yet promise to "confuse holidays in a fun way." In the same way that they can be suspended from the branch of a Christmas tree, the brand also suggests that consumers may hang them on a Hanukkah bush.
The Hanukkah Candy Canes are just one of the novelty holiday sweets offered by Archie McPhee. The online shop also sells candy canes in a range of off-the-wall flavors, such as coffee, gravy, pickle and wasabi, as well as an all-white hooked candy that is completely flavorless—and appropriately named the 'Bah, Humbug! Candy Cane.'
What's Driving This Trend
- Holiday Hybridization
- There is a trend of combining elements from different holidays and creating hybrid products.
- Playful Confusion
- The trend is to create products that allow the customers to enjoy and playfully confuse holidays in a fun way.
- Novelty Holiday Sweets
- There is a trend of creating novelty holiday sweets with unique flavors and designs.
Who This Affects Most
- Holiday Retail
- The retail industry can leverage the hybridization of holidays to create unique products that cater to the diverse customer preferences.
- Food and Beverage
- The food and beverage industry can produce novelty holiday sweets and experiment with unique flavors to capture the market
- Gift and Souvenir
- The gift and souvenir industry can market these novelty sweets as fun, playful, and unique holiday gifts, capturing a larger share of the holiday gifting market.
