Handheld Tortilla Sandwiches

Taco Bell's New Grande Quesadilla Slice is Made for Eating on the Go

In an effort to cater to the growing number of consumers eating on the go, Taco Bell has introduced a more portable dish called the 'Grande Quesadilla Slice.' Drawing inspiration from the portability of a traditional pizza slice, the new dish allows consumers to enjoy a tasty Mexican meal without the need for utensils.

The Grande Quesadilla Slice is a handheld dish that comes in the shape of a slice of pizza. The new item was first spotted at a Taco Bell location in Ohio and it features the same meat, jalapeno sauce and three-cheese blend as the chain's regular quesadilla. The only difference is that the new dish is made with a diamond-shaped flour tortilla that is folded into a triangular slice.

With its mess-free design and tasty filling, Taco Bell's new quesadilla option is perfect for those who don't have time for a sit down meal.

Handheld Meals
Businesses can innovate by creating portable, easy-to-eat meals to meet the growing demand for food on the go.
Portability
Companies can explore new ways to package and present traditional foods by designing them for convenience and mobility.
Hybrid Foods
Marketers can merge traditional dishes to create new, exciting products for customers seeking something unconventional and tasty.

Where This Applies

Fast Food
Fast food chains can innovate by creating more portable and easy to hold versions of existing menu items.
Food Packaging
Companies that manufacture food packaging can create innovative designs that allow for easy, on-the-go eating of traditional foods.
Snack Foods
Snack and convenience food companies can capitalize on the demand for portable, handheld meals by developing unique and tasty snack foods.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 14%
Freshness 8%

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