Baby food brands seek to assure parents of the quality of their products
Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives.
Workshop Question - How can your brand use transparency to increase consumer trust?
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Date Range:
Mar 15 — Nov 16
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