Category
Lifestyle
Assisted Choices
Trend cluster
Category
Parental
Pandering
Baby food brands seek to assure parents of the quality of their products.
4.6
Trend score
Trend
What is the Parental Pandering trend?
Parental Pandering: Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives.
Trend themes
Themes within the Parental Pandering trend
Three behaviours holding the trend together01
Transparent baby food packaging
Straightforward packaging on baby food showcases brand transparency while conveying to parents that they understand their concerns about their baby's nutrition.
02
Artisanal and organic baby food
Innovative baby food brands are increasingly offering artisanal and organic options, using only the healthiest ingredients and subtle flavors enjoyed by babies, speaking to the natural baby food movement.
03
Playful baby food packaging
Baby food packaging is appealing to health-conscious yet design-conscious parents by utilizing glass jars and minimal labeling often with a playful, eye-catching aesthetic.
Industry implications
What the Parental Pandering trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can benefit from incorporating transparency, organic, artisanal and playful packaging into baby food offerings.
For
Retail
Retailers should explore the natural baby food movement and search for artisanal packaging options as these hold considerable market potential.
For
Manufacturing
Manufacturers who create sleek, user-friendly, design-conscious packaging options will have an innovation edge over competitors in the baby food industry.
Workshop question
How can your brand use transparency to increase consumer trust?
Trend signals
Trend signals for Parental Pandering
Trend score 4.6 out of 10, from popularity 60%, activity 69%, freshness 8%.
Popularity60%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Parental Pandering trend
6 featured examples from Mar 14, 2015 to Oct 11, 2016CategoryLifestyle
Artisanal Baby Food Brands
Gastro Baby Brings Healthy Baby Food Alternatives to Malaysian Families
Opportunities exist within the baby food industry for companies to respond to the demand for healthier, more natural options, like Gastro Baby
CategoryLifestyle
Grinning Pablum Packaging
Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile
The baby food industry can innovate further with packaging design that appeals to parents' desire for health and wholesomeness.
CategoryLifestyle
Prominent Baby Food Packaging
Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention
The baby food industry can leverage innovative packaging designs to capture the attention and preference of parents seeking high-quality and differentiated products for their babi…
CategoryLifestyle
Natural Baby Foods
Fressy Bessie Delivers Healthy Options for Children of All Ages
Manufacturers who specialize in producing organic, preservative-free baby food will find opportunities in the market
CategoryLifestyle
Playful Organic Infant Foods
The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute
The baby food manufacturing industry can leverage the trend of organic and healthier varieties to develop innovative products and packaging that cater to modern parenting preferen…
CategoryLifestyle
Purist Infant Food Pouches
These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
Companies in the infant food industry have an opportunity to innovate by focusing on simple ingredients and unique blends, along with appealing packaging designs.
