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Parental Pandering

Baby food brands seek to assure parents of the quality of their products

Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives.
Workshop Question - How can your brand use transparency to increase consumer trust?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 32 Examples:
131,734 Total Clicks
Date Range:
Mar 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Artisanal Baby Food Brands
Artisanal Baby Food Brands
Gastro Baby Brings Healthy Baby Food Alternatives to Malaysian Families
Gastro Baby is an innovative new baby food brand, based in Malaysia, that is designed to allow parents to ensure that their own healthy lifestyle philosophies extend to their babies too. Developed... MORE
Grinning Pablum Packaging
Grinning Pablum Packaging
Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile
Little Yumyum baby food packaging epitomizes what parents are looking for in products for their infants: it looks simple, pure and it evokes a smile. Conceived as a fictional rebranding of Earth&#... MORE
Prominent Baby Food Packaging
Prominent Baby Food Packaging
Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention
Cow & Gate, a UK-based company specializing in food products for the youngest members of your family, is embracing a new baby food packaging scheme across its line of glass baby food jars.... MORE
Natural Baby Foods
Natural Baby Foods
Fressy Bessie Delivers Healthy Options for Children of All Ages
Fressy Bessie is a business based in Toronto, Canada, that specializes in providing natural baby food for health-conscious parents. Focusing on organic ingredients and homemade recipes, the meals... MORE
Playful Organic Infant Foods
Playful Organic Infant Foods
The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute
A sizable number of parents have taken it upon themselves to either make their own infant food or seek out healthier varieties like the Babylicious Homemade Organic Jar Baby Food. With branding... MORE
Purist Infant Food Pouches
Purist Infant Food Pouches
These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
Asprey Creative was recently tasked with the project of redesigning the look of Bubs Organic baby food pouches, transforming the previous all-purple packaging designs into sleek white packets to... MORE

Related Examples

Healthy Halal Infant Food
Healthy Halal Infant Food
The 'For Aisha' Stage-Three Baby Food Pouches are Vibrantly Branded
Millennial-Targeted Baby Brands
Millennial-Targeted Baby Brands
The Latin Baby is a Baby Food Brand for Millennial Parents
Squeezable Snack Pouches
Squeezable Snack Pouches
Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks
Infant Superfood Meals
Infant Superfood Meals
The Portable Piccolo Baby Food Serves High Contents of Beet and Kale
Heated Kitchen Blenders
Heated Kitchen Blenders
The SOUP3RB Cook + Blend Appliance Can Be Set to Either Cold or Hot
E-Retail Baby Food Brands
E-Retail Baby Food Brands
Amazon's Branded Baby Foods Are Free of Chemicals and Pesticides
DIY Baby Food Subscriptions
DIY Baby Food Subscriptions
Lilly & Bella's Service Helps You Craft Healthy Baby Food From Scratch
Versatile Organic Baby Foods
Versatile Organic Baby Foods
Yummy Spoonfuls' Baby Foods Cover Every Flavor Profile Imaginable
play_circle_filled Realistic Parenting Campaigns
Realistic Parenting Campaigns
The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids
Transitional Baby Purees
Transitional Baby Purees
Little Spoon's Babyblends are Customized Based on the Age of the Infant
Gourmet Baby Food Subscriptions
Gourmet Baby Food Subscriptions
Caer's Organic Baby Food Service Offers Artisanal Dishes
Homemade Baby Food Deliveries
Homemade Baby Food Deliveries
Shoogies NYC Offers Pre-Made Dishes That are Organic and Nutritious
Age-Inclusive Baby Foods
Age-Inclusive Baby Foods
The 'Once Upon a Farm' Baby Foods are Designed for Different Age Groups
Baby Food Freezer Trays
Baby Food Freezer Trays
This Tray Allows Parents to Prepare and Freeze Baby Food in Advance
play_circle_filled Comparative Baby Food Ads
Comparative Baby Food Ads
This Gerber Baby Food Ad Makes Clear the Brand's Devotion to Its Craft
Mother-Baby Dining Events
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
Preservative-Free Baby Foods
Preservative-Free Baby Foods
This Non-GMO Baby Food Consists of All Natural Ingredients
Stacked Snack Dispensers
Stacked Snack Dispensers
Zoli's Baby Food Containers Store and Separate Snacks Conveniently
play_circle_filled Consciously Preserved Infant Meals
Consciously Preserved Infant Meals
Pienter Baby Food Develops Kids' Taste Recognition Skills
Healthy Carrot Purees
Healthy Carrot Purees
This DIY Baby Food Recipe is Ready in Just 20 Minutes
Wholesome Kinder Yogurt
Wholesome Kinder Yogurt
The Happy Family Organic Baby Greek Yogurt is Healthy and Hearty
Organic Kiddie Snacks
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
Oatmeal Smoothie Pouches
Oatmeal Smoothie Pouches
The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
Modular Food Storage Systems
Modular Food Storage Systems
Baby Brezza's Baby Food Storage System Makes Four Perfect Portions
Frozen Infant Food Trays
Frozen Infant Food Trays
The Baby Food Freezer Tray by OXO Keeps Homemade Baby Food Fresh
Mustachioed Baby Food Branding
Mustachioed Baby Food Branding
Baby Food Pouch Packets for Sami-s-Usami Feature Wacky Facial Hair
Organic Convenient Baby Food
Organic Convenient Baby Food
Baby Gourmet's Natural Organic Baby Food is Delicious
Organic Baby Food Pouches
Organic Baby Food Pouches
Tasty Baby Food by Ella's Kitchen Will Leave Tummies Happy & Healthy
DIY Writeable Jar Lids
DIY Writeable Jar Lids
These Chalkboard Baby Food Jar Lids are Easy to Make and Incredibly Useful
Exotic Gourmet Infant Food
Exotic Gourmet Infant Food
This Spiced Baby Food Recipe Will Make Your Baby Smile
Purist Formula Packaging
Purist Formula Packaging
Nutrico Baby Food Branding Communicates Cuteness and Cleanliness
Cartoony Baby Food Branding
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet