Frozen Infant Food Trays

The Baby Food Freezer Tray by OXO Keeps Homemade Baby Food Fresh

The OXO Tot Baby Food Freezer Tray is similar to an ice cube tray, but it is specifically designed to help keep homemade baby food as fresh as possible. Each pocket stores 3/4-ounces of food, making it easy to prepare food in batches, as well as release individual portions as needed. By sliding the freezer tray lid into different positions, it becomes easy to dump out just one, two or four food cubes at once. The lid is also extra handy for keeping freezer odors at bay, as well as optimizing freezer space, since other items can be stacked on top of it.

The OXO tray contains a total of fourteen food pouches, which are rounded for easy release. On top of this, the whole unit can be tossed into the dishwasher for easy cleaning—something that makes both mom and baby happy.

Homemade Baby Food
Disruptive innovation opportunity: Develop new freezing technologies to further extend the shelf life of homemade baby food for busy parents.
Batch Food Preparation
Disruptive innovation opportunity: Create innovative kitchen appliances that streamline the process of preparing and storing food in large quantities.
Flexible Freezer Trays
Disruptive innovation opportunity: Design freezer trays with adjustable partitions to allow for customizable portion sizes and easy removal of food cubes.

Industries Being Reshaped

Baby Food
Disruptive innovation opportunity: Introduce new packaging solutions that ensure the freshness and convenience of homemade baby food.
Kitchen Appliances
Disruptive innovation opportunity: Develop advanced appliances that assist in efficient food preparation, storage, and organization.
Food Storage
Disruptive innovation opportunity: Create innovative solutions for food storage and preservation that cater to the needs of busy individuals.
SCORE
2.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 38%
Activity 29%
Freshness 8%

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