Little Yumyum baby food packaging epitomizes what parents are looking for in products for their infants: it looks simple, pure and it evokes a smile. Conceived as a fictional rebranding of Earth's Best baby food, this delightful product does well to draw an emotional response in consumers, which is an especially solid technique when it comes to marketing to moms and dads.
Juliette Kim suggests packaging the blended vegetable foods in small glass jars with minimal labeling. White cotton paper was chosen for the labels, which are each die-cut with a pair of eyes and a beaming mouth. The few, all healthy, ingredients are listed in soy-based ink, and the cap stickers are in soft matching colors. Overall, Little Yumyum exudes purity, wholesomeness and happiness that all parents want for their young ones.
Grinning Pablum Packaging
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
E-Retail Baby Food Brands
Cartoony Baby Food Branding
Playful Organic Infant Foods
Mustachioed Baby Food Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.