Mighty Yum introduced itself to the world with nostalgic, plant-based lunch kits to nourish kids and reduce parents' morning rush, and now the brand is announcing reformulated kits and even healthier recipes. The meat in both the brand's Turkey and Cheese, and Ham and Cheese Munchables lunch kits are now soy-free and gluten-free, and all have been certified free of unhealthy additives—independent laboratory Merieux NutriSciences certified that the plant-based lunch kits are free from additives like lead and cadmium.
To support kids and parents alike, Mighty Yum offers a subscribe and save option that provides 15% off when a customer signs up for monthly, bimonthly or quarterly deliveries, as well as an exclusive cashback offer that gives customers $3 via Venmo or PayPal, the equivalent of one free lunch kit.
Key Themes Behind This Trend
- Plant-based Lunch Kits Reformulation
- Opportunity for brands to innovate by creating plant-based lunch kits that are free from soy, gluten, and harmful additives.
- Subscription and Cashback Incentives
- Potential to disrupt the market by offering subscription options with discounts and cashback rewards for customers.
- Healthy Ingredients Certification
- Chance for brands to differentiate by obtaining certifications for the healthiness and safety of ingredients used in products.
Where This Applies
- Food and Beverage
- Food companies can explore developing plant-based lunch kits with reformulated ingredients and health certifications.
- Subscription Services
- Subscription-based businesses in various industries can consider implementing similar discount and cashback strategies to attract and retain customers.
- Food Safety and Testing
- Opportunity for companies specializing in food safety and testing to collaborate with brands seeking certifications for their product ingredients.
