Trend cluster
Category

Sensored Self
Care

Consumers use modern technology to accurately track the maintenance of self.

Posture-Correcting NecktiesFace-Scanning Smart ShaversSmart Beauty MirrorsGranular Health Sensors

Trend

What is the Sensored Self Care trend?

Sensored Self Care: Though gamification has enabled consumers to track self improvement manually, the integration of sensors into self care introduces more accuracy. The productionization of self is especially attractive to today's ever-moving digital native. This signifies a new definition of the ideal self that is closer to machine than ever before.

Trend themes

Themes within the Sensored Self Care trend

Three behaviours holding the trend together
01

Sensored Beauty

The integration of sensors into beauty tools introduces more accuracy and personalized results, representing a major opportunity for beauty companies to capitalize on this trend through smarter marketing and product innovation.

02

Posture Sensors

Wearable sensors that help users maintain their posture can be extended to other ergonomic applications, such as furniture, car seats, and more.

03

Miniature Medical Sensors

Advances in the miniaturization of medical sensors is paving the way for ingestible and implantable devices that can transmit information wirelessly, enabling remote patient monitoring and other medical applications.

Industry implications

What the Sensored Self Care trend means for industry

Where the trend changes the playbook
For

Beauty

Sensors and other smart technologies can help manufacturers create personalized skincare routines and products, appealing to health-conscious consumers who covet the latest in tracking and measurement devices.

For

Healthcare

Miniature sensors and IoT applications can help healthcare providers monitor patients remotely, reducing the need for hospital visits and enabling earlier intervention in chronic diseases.

For

Home Goods

Posture sensors and ergonomic monitoring systems can be extended to furniture and other household goods, enabling smarter, more personalized solutions for comfort at home.

Workshop question

How can your brand integrate itself into a consumer's journey to self improvement?

Trend signals

Trend signals for Sensored Self Care

Trend score 5.3 out of 10, from popularity 79%, activity 71%, freshness 8%.

Popularity79%
Activity71%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific