Consumers use modern technology to accurately track the maintenance of self
Implications - Though gamification has enabled consumers to track self improvement manually, the integration of sensors into self care introduces more accuracy. The productionization of self is especially attractive to today's ever-moving digital native. This signifies a new definition of the ideal self that is closer to machine than ever before.
Workshop Question - How can your brand integrate itself into a consumer's journey to self improvement?
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May 16 — Nov 16
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