Nutrico Baby Food Branding Communicates Cuteness and Cleanliness

 - Dec 12, 2013
References: boxerandco.au & thedieline
It's in everybody's best interest to consume foods that are not suspected of contamination, but such an assurance is extra important where it concerns feeding a young child. Nutrico Formula packaging has been designed to express the positive qualities of the infants' edible contents so that attentive parents need not be anxious.

The branding strategy of Boxer & Co. is all about softness, simplicity and purity. The cans have fresh white bases and smooth rounded shapes in pastel colors that are easy on the eyes. Though the product is made in Australia, the company chose to display a range of international animals to associate with different goods. Nutrico Formula packaging features mother and baby elephants, giraffes and sheep for an undeniable endearing appeal. Clever gold lettering completes the labels to hint at high quality.