This Heinz baby food pouch has been unveiled by the brand as a new packaging solution that will help to encourage greater recycling rates by making the process as simple as possible. The new pouch-style packaging features a mono-material construction that is suited for recycling through curbside collections, which will prevent almost 20-tonnes of plastic waste from heading to the landfill every year. The packaging is positioned as a first of its kind and has been assessed by On-Pack Recycling Label (OPRL) to meet its guidelines for recycling designation.
President for Northern Europe at Kraft Heinz Jojo de Noronha spoke further on the new Heinz baby food pouch saying, "We’re very proud to be the first name in baby food to announce the UK’s first kerbside recyclable pouch and help families be more sustainable, because we know this is very important to them. Until now it’s not been possible to take a sustainable approach when it comes to baby food in pouches, but all that is set to change, and we are delighted to now be able to offer parents of little ones the convenience coupled with sustainability they always wanted! This is another important step in the Heinz pledge to aim to make 100% of our packaging recyclable, reusable or compostable by 2025.”